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Alyssa Scales

Sales Associate
Since 2017, I've been more than just a real estate agent—I've been a guide, a mentor, and a trusted partner on your journey to homeownership. Born and raised in Atlanta, real estate wasn't just a career path for me—it was a way of life. Raised in a household where real estate was the heartbeat of our family, I inherited a legacy of passion and expertise. My father, a seasoned real estate agent and builder, instilled in me not just the principles of the trade, but also the values of entrepreneurship and ownership. Witnessing his success in owning rental properties, spearheading residential and commercial projects, and being a serial entrepreneur ignited my own passion for the industry. Equipped with a Bachelors of Business Administration in Marketing from Georgia State University, I embarked on a journey to merge academic prowess with real-world experience. My education wasn't just about textbooks and lectures—it was about understanding the intricate dance of market dynamics, consumer behavior, and strategic branding. My foray into the real estate world began in marketing, where I honed my skills in understanding client needs, market trends, and effective communication strategies. But it was the call of the field that truly beckoned me. Driven by a vision to redefine the real estate experience, I founded Upscale Atlanta—a brand dedicated to delivering excellence, regardless of the price point. At Upscale Atlanta, we don't just facilitate transactions; we craft experiences. Whether you're a first-time buyer, a seasoned investor, or a seller aiming for maximum profit, I'm here to guide you every step of the way. With a client-centric approach and a commitment to education, I strive to demystify the real estate process and alleviate the stresses associated with it. In the world of real estate, it's not just about buying or selling properties—it's about realizing dreams, forging connections, and building legacies. With me as your trusted guide, you can rest assured that your real estate journey will be nothing short of exceptional. Let's embark on this journey together and turn your real estate dreams into reality. Contact me today, and let's make Atlanta your next upscale destination.


What Our Clients Are Saying

  • Jeremy is like family to me. He takes care of all my real estate needs, from moves to maintenance. His service lets me focus on football, knowing my home is in the hands of someone I trust.

    – Marcell Dareus

  • Norman and his team did an absolute awesome job of selling our home-- from marketing to closing. They keep up to date about everything about the details of viewings, feedback, etc. My wife Charlita and strongly recommend you consider Norman and Associates for your real estate needs.

    – Julius White

  • Jeremy Norman has been an outstanding resource for our organization. He is thorough, creative, and delivers great customer service while producing strong sales results.

    – Wade Parker, SVP, Asset Management Regions Bank

  • I really appreciated the personalized attention Jeremy showed in dealing with my commercial real estate transaction. His services were exemplary and he went over and beyond expectations. He is a very kind, personable and professional realtor who is dedicated to his job. I would highly recommend him to anyone interested in residential and/or commercial real estate.

    – Dr. Nova Law, Harmony Medi-Spa & Wellness Center, LLC

  • Words cannot express how thankful I am to have chosen Sandra to be my realtor. From the beginning she gave me fantastic guidance and I could tell she truly had my best interests at heart. I can't imagine having embarked on this journey with anyone else. She was so attentive, knowledgeable and personable. She was very communicative and made sure I had all the necessary information to make informed decisions throughout my entire selling and buying experience. Although I hit many bumps in the road through the process (none of which were of Sandra's doing) she was always in problem solving mode and put my stress and anxiety at ease. Sandra isn't in real estate solely for the money. It is undeniably evident that she is in the people business and wants to get you into a home you truly love. Since having closed on my home I have referred 3 people to Sandra because she is simply the best. She has my business for life. Thank you so very much. You fought for my rights and made thoughtful choices and negotiations through every step of this process to ensure I was protected and satisfied. I'm truly grateful.

    – Jaelyn Sierra